When you visit and/or interact with our website, the collection, processing and use of your personal data is subject to Liebling & Schatz’s privacy policy and cookie policy.

This Privacy & Cookie Policy applies to the website (including its subpages) (“Website”), which is operated by Birgitt Hölzel and Stefan Ruzas, An der Hauptfeuerwache 4, 80331 Munich (“Liebling + Schatz” or “we”). Other websites that are directly or indirectly linked to our website, e.g. via hyperlinks, do not fall within the scope of this Privacy and Use of Cookies Policy, whether operated by Liebling & Schatz, an affiliated company or a partner.

Liebling & Schatz’s Privacy and Use of Cookies policy governs the collection, processing and use of your personal data when you visit and/or interact with our website and explains our practices regarding the placement of cookies, including the types of cookies we use and how you can manage them.

The Privacy and Cookie Policy was last revised on 14 February 2017.



You can visit our website anonymously and without disclosure of personal data. In this case, we only collect certain anonymous information that does not allow any direct conclusions to be drawn about you. For example, we may count the number of visitors to our website or determine browsing patterns and areas of interest. We analyze this information to understand how our customers use our website and to evaluate trends, statistics, and our customers’ needs, which helps us improve our website and provide better service to our customers.

If you have given your consent, we may also place or read cookies, including third-party cookies, in order to collect and analyze certain statistical information (based on your visit to our website and other pages on the Internet) and to provide content that is relevant to your particular interests. Section 2 below provides a detailed description of the cookies and website analytics tools we use for this purpose and your rights to opt-out.

We only collect personal data if you voluntarily agree to provide us with such information, for example by sending us an enquiry (via our contact form) or requesting a specific service. Unless you have given your explicit consent, and unless otherwise stated in this Privacy Policy, we will only use the personal information provided to us to the extent necessary to enable you to use our website, including managing your requests and providing you with the services you have requested. In addition, we may only use the personal data we receive in an anonymised form (i.e. in a form that does not identify you or your identity) for statistical purposes and to internally evaluate how we can improve our products and services. Your data will not be further processed for purposes beyond the scope of this Privacy Policy, except in cases where the law expressly permits or requires it.


We collect the personal data that you voluntarily disclose to us when you contact us via the contact form on our website, for example when you send us an enquiry. Without your consent, your data will only be used to process your request, e.g. to provide you with the information requested, and will not be used for any other purpose, except in cases where the law expressly allows or requires it.



Cookies are small text files that our website wants to place on your computer or internet-enabled devices such as tablets or smartphones. If your browser’s settings allow cookies, your browser will add the text in a small file.
Unless otherwise stated in this Privacy and Cookie Policy, the cookies we use are necessary for the functioning and operation of our website, for example by making it more efficient and facilitating your use of the features and services offered on it. These functionality and/or performance cookies are deleted from your device once your browsing session has ended (session cookies). We only use the information stored in necessary cookies to the extent that is strictly necessary to provide you with the requested services and functions.
When you access our website, we also ask for your consent to the placement of additional cookies on your device by displaying a cookie banner, which are not strictly necessary for the proper functioning of our website, but are placed for website analysis and remarketing purposes (see paragraphs 2.3 and 2.4 below). The cookie banner informs you about the main purposes of the additional cookies, gives you the option to accept or reject cookies, and informs you where to access more information. The text of the Cookie Consent Statement can be found at the end of this Privacy and Cookie Policy. The categories of non-essential cookies that may be placed on your device and their respective purposes in the context of the various services are explained below (see paragraphs 2.3, 2.4 and 3). You will be given the opportunity to explicitly revoke your understanding of the placement of these cookies and any collection of your data at any time with effect for the future, as further explained in the respective paragraphs below.


Most browsers are set to accept cookies by default. If you wish, you can adjust your settings so that cookies are generally rejected, cookies that have already been placed on your device are deleted, or you are warned before a cookie is placed. Please refer to your browser’s instructions or or to learn more about adjusting or modifying your browser settings.

If you choose not to accept cookies, this may affect the usability of the website and you may not be able to access all the features and services offered.

If you access our website on different devices (e.g. smartphones, tablets, computers, etc.), you must ensure that each browser on each device is set according to your cookie preferences.


This website uses Google Universal Analytics (“Google Analytics“), a web analytics service provided by Google, Inc. (“Google“). Google Analytics uses cookies to help us analyse user behaviour on our website, including the number of visitors to our website, the web pages our visitors came from and the pages they visit. We use this information to improve the offer and services of our website. In principle, all information generated by the cookie regarding your use of our website is transmitted to Google, which stores this information on servers in the USA. Since this website uses Google’s IP address anonymization, your IP address will be shortened by Google within the member states of the European Union or other contracting states of the Agreement on the European Economic Area before it is transferred to the USA. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and shortened there.

Google uses this information as our data processor to help us evaluate the use of our website, to compile reports on website activity and to provide other statistical and analytical services regarding the use of our website. The IP address transmitted by your browser as part of Google Analytics is not associated with any other data stored by Google.

You can opt out of the collection of data generated by the cookie about your use of this website (including your IP address) and object to tracking by Google Analytics on all websites by downloading and installing a browser plug-in available here .

As an alternative to installing the browser plug-in or if you want to use our website with browsers on mobile devices, you can also object to the collection by Google Analytics by clicking on the following objection link: Click here to object to the collection by Google Analytics.
In this case, a deactivation cookie will be placed on your browser, which will prevent any further tracking of your use of this website by Google Analytics. Please note that if you delete all cookies on your device, you will have to object to the collection again.

Furthermore, you must object to the collection separately for each device you use to visit our website.

Please click here for an overview of data protection at Google.


Depending on which pages of our website you visit, we may use certain Google Analytics advertising features, such as demographic and interest reports and remarketing features.

To enable these features, Google places a third-party DoubleClick cookie on your device (when you visit certain pages of our website or websites from other operators that use advertising features based on the DoubleClick cookie).

The DoubleClick cookie stores information about your use of our website (and also about other websites visited by the Google advertising network), including the pages visited, ad views, page views, user interaction data, browser information, IP address, a cookie ID and your search history. Google will not associate your name or other personally identifiable information with your DoubleClick cookie without your prior consent.

We use Google Analytics to analyze the data stored in the DoubleClick cookie and thus obtain statistical reports on the demographic data (age, gender) and interests of the users of our website. These reports allow us to better understand the users of our website and to improve our website and services.

We also use the Google Analytics remarketing function for advertising campaigns (including Google AdWords) aimed at users of our website. Based on their previous visits to our website (and the interest they have expressed during those previous visits), these visitors will be shown relevant advertisements when they are on other websites within the Google Display Network. We may also use Google Analytics advertising features to determine the effectiveness of our advertising campaigns.

Please note that the DoubleClick cookie allows Google and other third parties to display targeted advertising (based on your previous visits to our website and/or other websites). These advertisements may be displayed on websites owned by Google and/or other operators of the Google advertising network.

In your Google ad settings, you can set your preferences and opt out of interest-based ads from Google. In this case, the unique cookie ID of the DoubleClick cookie will be overwritten and cannot be associated with a specific browser. Please note that if you delete all cookies from your device, a new DoubleClick cookie may be placed and you may need to update your opt-out settings.

If you wish to permanently disable the DoubleClick cookie, please download and install the browser plug-in here .

You can also opt out of the use of third-party cookies for online advertising on the US site aboutads info choices or the EU site Your Online Choices .

Please click here for an overview of data protection at Google.


The provider uses the remarketing or “similar target groups” function of Google Inc. on the website. (“Google”). By means of this function, the Provider can target visitors to the Website with targeted advertising by displaying personalised, interest-based advertisements to visitors to the Provider’s website when they visit other websites in the Google Display Network. In order to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements, Google uses so-called cookies. To do this, Google stores a small file with a sequence of numbers in the browsers of visitors to the website. This number is used to record visits to the website as well as anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. You can permanently disable Google’s use of cookies by following the following link and downloading and installing the plug-in provided there: Alternatively, you can opt out of the use of cookies by third parties by visiting the Network Advertising Initiative’s opt-out page at and implementing the further opt-out information provided there. Further information on Google Remarketing and Google’s privacy policy can be found at:


We use the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies expire after 30 days, do not contain any personal data and are therefore not used for personal identification.
If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to that page. Each Google AdWords customer receives a different cookie. As a result, there is no way that cookies can be tracked across the websites of AdWords customers.
The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. This tells customers the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies by selecting the appropriate settings in your browser software (deactivation option). They will then not be included in the conversion tracking statistics. Further information and Google’s privacy policy can be found at:,


This website uses Hotjar, an analytics software provided by Hotjar Ltd. (“Hotjar”) (, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar it is possible to measure and evaluate the usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the “tracking code” and “cookie” about your visit to our website will be transmitted to the Hotjar servers in Ireland and stored there. The tracking code collects the following information:

Device-dependent data
The following information may be recorded by your device and browser:

The IP address of your device (collected and stored in an anonymized format)
Your e-mail address, including your first and last name, if you have provided it to us via our website
Screen size of your device
Device type and browser information
Geographical location (country only)
The preferred language to display our website
Log Data
The following data is automatically generated by our servers when using Hotjar

Referring domain
Pages Visited
Geographical location (country only)
The preferred language to display our website
Date and time when the website was accessed
Hotjar will use this information to evaluate your use of our website, to compile reports on its use, as well as to provide other services relating to the use of the website and internet evaluation of the website. Hotjar also uses the services of third-party companies, such as Google Analytics and Optimizely, to provide its services. These third-party contractors may store information that your browser sends when you visit the website, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their respective privacy statements.

If you continue to use this website, you consent to the above-mentioned processing of the data there by Hotjar and its third-party providers within the framework of their privacy policies.

The cookies that Hotjar uses have a different “lifespan”; some stay up to 365 days, some remain valid only during the current visit.

You can prevent the collection of data by Hotjar by clicking on the following link and following the instructions there:


This website uses plug-ins from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). If you access websites of our website equipped with such a plugin, a connection to the Facebook servers is established and the plugin is displayed on the website by means of a message to your browser. This transmits to the Facebook server which of our websites you have visited. If you are logged in as a member of Facebook, Facebook will assign this information to your personal Facebook user account. When using the plugin functions (e.g. clicking on the “Like” button, submitting a comment), this information will also be assigned to your Facebook account, which you can only prevent by logging out before using the plugin. For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy.


The provider uses the “Custom Audiences” remarketing function of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on the website. By means of this function, the provider can target visitors to the website with targeted advertising by placing personalised, interest-based Facebook ads for visitors to the website when they visit the social network Facebook. To carry out the function, Facebook’s remarketing tag is implemented on the provider’s website.
These tags are used to establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our websites you have visited. Facebook assigns this information to your personal Facebook user account. For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy under . If you do not want Facebook to assign the collected information directly to your Facebook user account, you can deactivate the “Custom Audiences” remarketing function here. To do this, you need to be logged in to Facebook.


Some content or applications, including advertisements, on the Site may be provided by third parties not affiliated with Liebling & Schatz. They may place cookies on your device for their own purposes. We do not control the tracking technologies of these third parties or their use.

You can prevent the placement of such third-party cookies and their tracking by adjusting or changing your browser settings.


We use Mouseflow, a web analysis tool provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to record randomly selected individual visits to the portal (only with anonymised IP address). This creates a log of mouse movements and clicks with the intention of randomly playing back individual portal visits and deriving potential improvements from them. The information is not personally identifiable and will not be shared. If you do not want a recording, you can deactivate it for all websites that use Mouseflow under the following link:


Your data will be stored on servers located in Germany.
We treat your personal data confidentially. We have put in place appropriate technical and organisational security measures to protect your personal data against unauthorised disclosure or access, alteration, misuse, accidental or unlawful destruction or loss.


In accordance with local data protection laws, you have the right to request information about what data we hold about you. Furthermore, you may have the right to request corrections, deletion and/or blocking of your personal data and/or to object to their further processing for legitimate reasons.

If you have any questions about the collection, processing and/or use of your personal data or how to exercise your rights, please send us an e-mail to praxis[at]


We reserve the right to make changes to this Privacy and Cookie Policy at any time with effect for the future. The current version of this Privacy and Cookie Policy will be published on the Website. While we do not intend to make frequent changes to this policy, we encourage you to review the most current version of our website so that you are fully aware of and comfortable with what information we collect, how we use it, and under what circumstances we disclose it.

Appendix: Declarations of consent

In order to make the company’s practices fully transparent, Liebling und Schatz makes available to users of this website the content of the consent forms obtained through this website. In connection with your use of our website, you have expressly provided one or more of the following consents:

“Do you like cookies? We use cookies to analyse the use of our website and to make each visit as user-friendly as possible. Please note that if you close this window or continue to access our website, you will automatically allow cookies.”

You will be given the opportunity to revoke any declaration of consent you may have given at any time with effect for the future. To this end, you can use the mechanisms to unsubscribe or deactivate certain services (see the description in the relevant sections on the different services of this Privacy and Cookie Policy) or by sending us the withdrawal of your consent by email or post to the address indicated in paragraph 4 of this Privacy and Use of Cookies Policy.

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